Typology: Concept Store
Year: 2024
RAW TO REFINED
To honour the brands commitment to craftmanship and authenticity, this new concept store is based on the concept of “Raw to Refined.”
The first part of the store welcomes customers with a rugged charm, featuring raw, exposed materials to emphasise authenticity and originality.
Next, you enter the “construction zone,” where steel frames, facades, and concrete pillars create an industrial atmosphere, echoing a workshop ambiance.
Finally, you reach the refined section of the store, where every surface has a near-perfect, sleek finish, without compromising the industrial aesthetics.
The idea behind the concept is not just to celebrate the final product and design, but the journey from start to finish and the art of creation.
